Van VLIET Flower Group has recognized the great value of e-commerce in this day and age, and that is why we are putting a lot of effort into our Webshop to ensure our customers only have a positive shopping experience.

The main benefits of our Webshop are that it saves time and enables the purchasing of any variety of flowers/plants/sundries (depending on availability). Also, it is user-friendly which makes it accessible to everyone.

Besides our Webshop, we are offering you the opportunity and convenience to shop wherever you are. With the help of our mobile application, Van VLIET Webshop is always with you!

Learn more about the app or download it HERE.



We are incredibly proud of our “Direct from Grower” project because it revolutionizes trading since it enables the customer to purchase flowers directly from the grower, as stated by the name itself.

 Moreover, it is a tailored shopping service which offers top quality products and strengthens the relationship between growers and customers. This service connects our customers with more than 50 growers.  

FloraHolland, a non-profit organization, has awarded the Van VLIET Flower Group a certificate of achievement for being the first flower exporter to introduce this new concept into everyday trading.


In horticulture, “Decorum” stands for a quality brand specialized in flowers and plants. The brand is represented by more than 60 carefully chosen growers who guarantee a vast selection of top quality flowers.

Why Decorum?

• constant premier quality
• flowers and plants under one brand name 
• reliable and recognizable look and feel
• guaranteed prices prior to the harvest 
• flowers and plants arrive at your address directly from the nursery 
• “Decorum” products are not available at auctions



Alongside our Webshop, we have developed a sub-webshop. In fact, it is a copy of the original Van VLIET Flower Group Webshop. The difference is that the sub-webshop can have your own logo and company colours to become recognisable to your customers. The sub-webshop will automatically show cut flowers, potplants and sundries the Van VLIET Flower Group has in stock. It means that your customers will have a vast selection of products to choose from, without the fear of running out of stock, a great advantage in its own right.

The advantages of a sub-webshop:

no high webshop development costs

no maintenance and additional costs

no running out of stock risks

live photos of all products

additional service to your customers

we keep you connected with your customers


If you decide to shop online, all you have to do is ask for a login and a password and we will provide one within 24 hours!

if you have any further questions or concerns, don't hesitate to contact us.